Director, Growth Marketing

Job Summary

The Director of Growth Marketing sits within the Brand & Growth team and is responsible for building and leading a unified growth engine across the Outdoor Brands portfolio, including Pit Boss, Char-Broil, and Oklahoma Joe’s. This role leads three core areas: paid media (including brand awareness media, retail media, and performance marketing), DTC business growth, and CRM and lifecycle marketing.

This leader is accountable for driving acquisition, conversion, and retention across both digital and retail channels, ensuring a connected and optimized consumer journey from first touch through purchase and repeat engagement.

Operating in a retail-dominant environment, the Director of Growth Marketing partners closely with Brand, Trade, Product, IT, Sales, and more to align media, content, and data into a cohesive system that drives measurable business impact.

This role requires both strategic leadership and operational depth, with a focus on building scalable capabilities, modern measurement frameworks, and high-performing teams.

Position location: Remote or Scottsdale, AZ or Atlanta, GA or Columbus, GA 

Duties and Responsibilities

Key Responsibilities

Growth Strategy & Leadership

• Define and lead the growth strategy in partnership with the Sr. Director, Brand & Growth Marketing across Pit Boss, Char-Broil, and Oklahoma Joe’s
• Establish priorities across media, DTC, and CRM to drive acquisition, conversion, and retention
• Align growth strategy with brand, product, and commercial objectives
• Provide data-driven recommendations on investment decisions, growth opportunities, and performance tradeoffs

Paid Media

• Own all paid media strategy, budget allocation, and execution across brand awareness, performance marketing, and retail media
• Lead retail media strategy across key partners, in close coordination with Trade Marketing and Sales
• Manage media agency, setting direction, holding teams accountable, and ensuring high-quality execution and performance
• Ensure all media plans and investment are aligned with brand strategy, product launches, retail calendars, and commercial priorities in partnership with Brand team
• Drive continuous optimization to improve efficiency, incrementality, and overall business impact

Direct-To-Consumer

• Own DTC business performance across brands, including P&L accountability
• Lead site experience, merchandising, and promotional strategy to drive conversion and revenue growth
• Partner with Product and IT to evolve the ecommerce platform, tools, and underlying tech stack to support growth and customer experience
• Identify and execute opportunities to scale DTC as a meaningful growth channel

CRM & Lifecycle Marketing

• Own CRM and lifecycle marketing strategy across brands, including acquisition, retention, and customer engagement
• Lead core lifecycle channels, including email, SMS, affiliate, and ratings and reviews platforms
• Leverage first-party data to drive personalized, high-impact customer experiences
• Partner with DTC and Brand teams to align lifecycle efforts with campaigns and business priorities

Analytics & Measurement

• Build and lead a unified measurement framework across media, DTC, and CRM
• Establish KPIs, dashboards, and reporting to track performance and inform decisions
• Lead a structured test-and-learn agenda across channels, including creative, audiences, and offers
• Translate data into clear, actionable insights, partnering with Research & Insights to drive continuous improvement

Team Leadership & Collaboration

• Lead and develop a high-performing growth team across media, DTC, CRM, and analytics, setting clear priorities, processes, and accountability
• Partner cross-functionally with Brand, Trade, Product, IT, Sales, Research & Insights, and agency partners to ensure alignment and execution
• Foster a culture of ownership, collaboration, and continuous improvement

Qualification Requirements

Qualifications & Experience

• 10+ years of experience in growth marketing, performance marketing, or related roles with ownership across multiple channels
• Proven leadership experience managing cross-functional teams and agency partners
• Deep expertise in paid media across brand awareness, performance marketing, and retail media
• Experience owning or directly influencing DTC business performance, including site experience, merchandising, or conversion optimization
• Experience leading CRM and lifecycle marketing, including email, SMS, or customer engagement programs
• Strong analytical and measurement background, including ROI, attribution, and incrementality
• Ability to translate data into clear, executive-level insights and recommendations
• Experience working in a multi-brand, retail-centric environment
• Experience working with retail media networks (e.g., Amazon Ads, Walmart Connect, Lowe’s Media Network, The Home Depot)
• Experience working with first-party data, marketing automation platforms, or digital customer experience tools
• Experience leveraging common growth and ecommerce platforms such as Google Analytics (GA4), Shopify, Klaviyo, Bazaarvoice, Salsify, JIRA or equivalent
• Background in consumer goods, durables, home improvement, or adjacent categories is a plus

Knowledge, Skills and Abilities

Leadership Attributes

• Strategic thinker with a bias for action
• Data-driven decision maker with strong business acumen
• Collaborative leader who thrives in matrixed organizations
• Builder mindset with the ability to design and scale systems, teams, and processes 
• Clear communicator who can influence across functions and levels

Physical Requirements

• Ability to work in a constant state of alertness
• Ability to maintain regular and predictable attendance