Director of Sales - eCommerce

Job Summary

The eCommerce Sales Director for North America is responsible for driving sales growth, expanding market share, and managing all online sales strategies within the region. This role will lead the development and execution of eCommerce strategies to increase revenue through digital platforms while aligning with the overall corporate objectives. The position requires strong leadership, a deep understanding of the eCommerce landscape, and the ability to foster relationships with key stakeholders, including retailers, distributors, and third-party platforms.

Duties and Responsibilities

• Strategic Leadership: Develop and implement comprehensive eCommerce strategies to achieve sales targets in North America.  Lead the expansion into new eCommerce channels and optimize existing ones to maximize revenue growth.  Work closely with the global sales team to ensure the North American strategy aligns with global objectives.
• Revenue & Sales Performance: Set and achieve sales targets through various online channels, third-party platforms (Amazon, Pureplay etailers, etc.), and digital retail partners.  Analyze sales data and market trends to identify opportunities for growth, adjusting the strategy as needed.  Collaborate with finance to manage eCommerce P&L, ensuring profitability and healthy margins.
• Customer Experience & Retention: Drive an exceptional customer experience across all digital touchpoints, ensuring seamless user journeys from product discovery to post-purchase.  Implement strategies to improve customer retention, repeat purchases, and loyalty through digital channels.  Monitor and optimize the performance of customer service in eCommerce channels.
• Team Leadership: Lead and manage the North American eCommerce sales team, including recruitment, training, and performance management.  Foster a culture of innovation, agility, and customer-centricity within the team.  Ensure the development of key talent and succession planning.
• Partnership  Management: Establish and manage relationships with third-party partners, such as digital marketplaces; negotiate contracts, terms, and conditions with key vendors and eCommerce service providers.
• Analytics & Reporting: Use data-driven insights to inform decision-making and track the effectiveness of eCommerce initiatives.  Provide regular reports on key performance indicators (KPIs), sales forecasts, and performance against goals to the executive leadership team.  Stay abreast of industry trends, emerging technologies, and innovations in eCommerce

Knowledge, Skills and Abilities

•    Proven track record of achieving sales growth and developing successful eCommerce strategies.
•    Experience with P&L management and eCommerce analytics tools (Google Analytics, Shopify Analytics, etc.).
•    Leadership: Demonstrated leadership and team management skills, with experience fostering a high-performance culture.

Competencies:

• Strategic mindset with a focus on results and revenue growth.
• Adaptability in a fast-paced, evolving digital landscape.
• Highly organized with attention to detail.

Qualification Requirements

Minimum Education:    Bachelor’s Degree in Marketing, Sales, Business Administration or other relevant field.  Advanced Degree Preferred.

Minimum Work Experience:    Minimum of 7-10 years of experience in eCommerce sales, with at least 3 years in a leadership role managing sales teams in North America.

License(s) / Certification(s):    N/A

Physical Requirements

Represents the appropriate physical requirements of the job in the course of the work.