Demand Analyst, eCommerce

Date: Jul 7, 2026

Location: Columbus, GA, US

Company: W.C. Bradley Co.

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Job Summary

The Demand Analyst, eCommerce The Demand Planner serves as the link between Sales, Marketing, Product Management, Finance, and Supply Chain by translating market demand signals into an accurate forecast that drives supply, inventory, and operational decisions is a critical role that directly supports revenue growth, customer service, inventory optimization, and working capital objectivesis responsible for compiling and analyzing ecommerce data and turning data insights into action by making sales driving marketing recommendations. This position will own the analytics for the ecommerce channel, including forecasting, and deeply understand product performance and consumer trends. Partner with marketing, sales, and other internal resources to identify trends and data-based assumptions to generate and drive demand. 

Duties and Responsibilities

•    Develop and maintain point of sale and other metrics dashboard in Power BI.
•    Identify key KPIs with sales/marketing to be tracked on a daily/weekly basis. 
•    Analyze point of sales data on a daily basis to understand if within plan and if not, analyze trends to recommend course correcting actions.  
•    Work closely with sales and marketing by providing data and analysis to drive results.
•    Analyze promotional and marketing strategy results. Make recommendations to cross functional partners on how to generate and maximize demand.
•    Analyze consumer orders and operational trends. Based on findings, make recommendations for changes.
•    Develop and maintain sales forecast in forecasting system by item/account using historical data and future trends.  
•    Develop, manage, and maintain various complex reports to include but not limited to: POS, forecast accuracy, sales analysis, inventory levels, basic profitability analysis.
•    Regularly partner with operations/supply chain to identify and plan for inventory flow requirements and help ensure in stock on items; proactively assist in addressing problems or issues as appropriate. 
•    Present key findings and longer-term business recommendations to key stakeholders.
•    Consolidate data and simplify complex information into actionable next steps.
•    Maintain quality and highly reliable data and information within one or more databases. 

Qualification Requirements

Minimum Education:    Bachelor’s Degree in Business Administration, Finance, or a related field of study.


Minimum Work Experience:    5 years of data analytics and forecasting analysis.


License(s) / Certification(s):    None

Knowledge, Skills and Abilities

Revenue Growth

•      improves product availability and on-shelf presence.

•      Reduces lost sales caused by stock-outs.

•      Supports new product launches and promotional activities

Integrated Business Planning (IBP) / S&OP Maturity

  • Serves as a key owner of the demand planning process.
  • Drives alignment between commercial and operational functions.
  • Supports executive decision-making through forecast analytics and scenario planning

Cross-Functional Productivity

A Demand Planner frees Sales, Operations, and Supply Planning teams from manual forecasting activities and allows them to focus on strategic and execution-oriented work.

  • Sales focuses on customer growth and promotions.
  • Supply Planning focuses on capacity and replenishment.
  • Finance gains more reliable revenue projections.
  • Leadership receives better visibility for decision-making.

Working Capital Optimization

  • Balances inventory investment with customer demand.
  • Reduces excess and obsolete inventory.
  • Improves inventory turns and cash flow.

 Other Skills:    

  • Knowledge of analytical and forecast methodologies. 
  • Knowledge and interest in database analysis. 
  • Demonstrated advanced knowledge of sales and inventory management within the consumer products manufacturing industry
  • High degree of proficiency using database analytical tools, including Microsoft Excel, and exposure to Power BI. 
  • Advanced analytical skills 
  •  Curious and asks appropriate questions to fill in the gaps as needed.
  •  Organizational skills and the ability to maintain information in a logical and well, thought-out manner. 
  •  Leadership skills and the ability to lead a team of coworkers in a common direction or task.
  • Ability to identify risk and opportunities through analysis. 
  • Ability to maintain regular and predictable attendance
  • Ability to work in a constant state of alertness
  • Ability to work cooperatively with co-workers

Physical Requirements

Represents the appropriate physical requirements of the job in the course of the work.

For employment within the United States, the W.C. Bradley Co. uses E-Verify to confirm the employment eligibility of all newly hired team members.  To learn more about E-Verify, including your rights and responsibilities, please visit the U.S. Citizen and Immigration Service at www.uscis.gov/e-verify.

The W.C. Bradley Co. is an Affirmative Action / Equal Employment Opportunity employer.

Discrimination and all unlawful harassment (including sexual harassment) in employment is not tolerated. We encourage success based on our individual merits and abilities without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, disability, marital status, citizenship status, military status, or veteran status. We support and obey laws that prohibit discrimination where we do business.

Federal law requires the W.C. Bradley Co. to provide reasonable accommodation to qualified individuals with disabilities.  Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. If you are interested in applying for employment with the W.C. Bradley Co. and require special assistance or accommodation to complete any part of the application and pre-employment process, please contact our Human Resources Office


Nearest Major Market: Columbus GA

Job Segment: Demand Planner, Supply Chain, Supply Planner, Sales Operations, Database, Operations, Sales, Technology