Director, Brand Management (>200M)

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Date: Feb 13, 2026

Location: Scottsdale, AZ, US

Company: W.C. Bradley Co.

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Job Summary

The Director of Brand Management is responsible for leading the strategic development, positioning, and long-term growth of the company’s product brands. This role owns brand strategy, portfolio management, annual planning, and go-to-market alignment, ensuring each brand delivers strong business results while building enduring brand equity. 

Operating in a multi-brand, retail-dominant environment, the Director of Brand Management partners closely with Media & Growth, Creative, Trade Marketing, Research & Insights, and Sales to translate consumer and shopper understanding into cohesive brand strategies and integrated activation plans.

This leader balances strategic thinking, commercial acumen, and cross-functional leadership, while building strong brand management capabilities and high-performing teams. 

This position can be based in either Scottsdale, AZ or Columbus, GA.

Duties and Responsibilities

Strategy & Brand Leadership 

  • Define and lead brand positioning, value propositions, and messaging frameworks.
  • Own long-term brand strategy and equity objectives across the portfolio.
  • Lead annual brand planning and ensure alignment to business goals.
  • Serve as brand steward, ensuring consistency across all consumer and shopper touchpoints. 

Portfolio & Innovation Management

  • Manage brand portfolios, including SKU prioritization and lifecycle management.
  • Lead go-to-market strategy for new product launches and line extensions.
  • Balance short-term revenue objectives with long-term brand health. 

Cross-Functional Alignment 

  • Partner with Creative team to translate brand strategy into compelling storytelling.
  • Collaborate with Media & Growth to ensure brand strategies are reflected in media investment decisions.
  • Align with Trade Marketing and Sales on retail execution and promotional strategy.
  • Work with Research & Insights to apply consumer, shopper, and category insights.

Team, Process & Capability Building 

  • Build, coach, and lead a high-performing brand management team.
  • Establish clear brand management processes, frameworks, and governance.
  • Develop brand talent and succession plans.
  • Foster a culture of accountability, collaboration, and brand ownership. 

Qualification Requirements

Required 

  • 8–12+ years of experience in brand management or marketing leadership
  • Proven experience leading brands in a multi-channel, retail-centric environment
  • Strong strategic, analytical, and commercial skills 
  • Experience managing and developing teams
  • Ability to influence cross-functional stakeholders 

Preferred 

  • Experience in consumer goods (durables preferred), home improvement, or adjacent categories
  • Experience managing complex brand portfolios
  • Experience with retail media and performance marketing concepts 

Knowledge, Skills and Abilities

Leadership Attributes 

  • Strategic brand thinker with strong business acumen
  • Collaborative leader with executive presence
  • Consumer and shopper-centric mindset
  • Strong communicator and storyteller
  • Builder of people, processes, and brands 

Physical Requirements

Normal office work environment

For employment within the United States, the W.C. Bradley Co. uses E-Verify to confirm the employment eligibility of all newly hired team members.  To learn more about E-Verify, including your rights and responsibilities, please visit the U.S. Citizen and Immigration Service at www.uscis.gov/e-verify.

The W.C. Bradley Co. is an Affirmative Action / Equal Employment Opportunity employer.

Discrimination and all unlawful harassment (including sexual harassment) in employment is not tolerated. We encourage success based on our individual merits and abilities without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, disability, marital status, citizenship status, military status, or veteran status. We support and obey laws that prohibit discrimination where we do business.

Federal law requires the W.C. Bradley Co. to provide reasonable accommodation to qualified individuals with disabilities.  Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. If you are interested in applying for employment with the W.C. Bradley Co. and require special assistance or accommodation to complete any part of the application and pre-employment process, please contact our Human Resources Office


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