Brand Manager

Job Summary

We are seeking a Brand Marketing Manager to lead brand strategy and integrated go-to-market execution for Pit Boss. This role will set the strategic direction, align cross-functional partners, and bring launches and campaigns to life across paid, owned, and earned channels to drive brand awareness, consideration, conversion, and long-term loyalty.

You will serve as the central “orchestrator” of Pit Boss marketing—partnering closely with specialty teams (Social, D2C/CRM, PR, Ecommerce, Sales, Product/Innovation, Insights, Creative, and agencies) to ensure cohesive storytelling, consistent execution, and measurable business impact.

Work Location: Phoenix, Arizona

Duties and Responsibilities

Brand Strategy & Integrated Planning

• Own and evolve the Pit Boss brand strategy (positioning, audiences, messaging architecture, brand voice) and ensure consistent application across touchpoints.
• Lead annual and seasonal integrated marketing planning for Pit Boss, including campaign roadmaps, launch calendars, and channel priorities aligned to business goals.
• Translate consumer, shopper, and category insights into clear strategies that differentiate Pit Boss and unlock growth opportunities.

Commercialization & Launch Leadership

• Partner with Product/Innovation to build and execute commercialization plans for grills, accessories, fuels, and innovations—ensuring clear messaging, claims support, and channel readiness.
• Write and own creative and integrated campaign briefs, aligning stakeholders on objectives, target, key message, and required deliverables.
• Serve as the cross-functional lead to ensure launches are retail-ready and consumer-ready (content, assets, messaging, training/support materials as applicable).

Campaign Orchestration Across Specialty Teams

• Lead the cross-functional execution of Pit Boss campaigns across channels—ensuring a cohesive consumer experience from awareness through purchase and advocacy.
• Partner with the Social team (who owns the influencer/ambassador program strategy and management) to align creators, content, and community efforts to campaign priorities, messaging, and launch moments.
• Partner with the D2C team (who owns CRM strategy and execution) to align lifecycle messaging, site merchandising needs, and promotional moments to brand campaigns and product priorities.
• Collaborate with Ecommerce to ensure onsite content, landing pages, PDP messaging, SEO content, and campaign storytelling reflect the current Pit Boss strategy.

Content & Creative Leadership

• Own the Pit Boss editorial direction and content priorities, ensuring content supports campaign objectives, seasonal moments, and retail needs.
• Build and maintain the Pit Boss editorial calendar in collaboration with ecommerce, social, agencies, internal creative teams, sales, and product.
• Lead key content development workstreams (photo/video shoots, how-to content, recipe/usage content), providing clear feedback and ensuring high-quality, on-brand output.

PR, Partnerships & Brand Presence

• Partner with PR agency to set priorities and activate compelling Pit Boss storytelling - providing strategy, messaging, and internal coordination to support programs.
• Identify and evaluate strategic partnerships that extend reach, strengthen credibility, and reinforce Pit Boss positioning.

Measurement & Optimization

• Define success metrics and measurement plans for campaigns and launches in partnership with Analytics/Media/D2C teams.
• Review performance results, lead recaps, and turn insights into action - optimizing messaging, creative, and channel plans over time.
• Champion a test-and-learn mindset (creative iterations, messaging validation, content optimization).

Qualification Requirements

Ways of Working:

• Lead agency relationships and cross-functional workflows to deliver on time, on brief, and on brand.
• Maintain high standards in a fast-paced environment; prioritize effectively and drive accountability across stakeholders.
• Stay current on trends impacting Pit Boss (grilling culture, food trends, platform shifts, competitor activity) and apply learnings to plans.

Minimum Education: Bachelor’s degree in marketing, Communications, Business, or related field (MBA a plus).
Minimum Work Experience: 5–8+ years of progressive experience in brand marketing, integrated marketing, or consumer products marketing. Experience with durable goods, outdoor cooking, lifestyle brands, or CPG is a plus.
License(s) / Certification(s): Google Analytics and/or platform certifications (e.g., Google Ads, Meta) preferred.

Knowledge, Skills and Abilities

• Strong brand strategy capability with proven ability to translate strategy into integrated execution.
• Demonstrated cross-functional leadership and ability to influence without direct authority.
• Excellent creative judgment; experienced in briefing and guiding agencies/internal teams through concept, design, and copy.
• Strong project management skills and operational rigor across complex timelines and stakeholders.
• Comfortable with performance reporting and turning data into decisions.
• Working knowledge of e-commerce and D2C ecosystems; experience collaborating with CRM and social specialty teams.
• Excellent communication skills (written, verbal, interpersonal); proactive and solutions-oriented.
• Self-motivated, organized, accountable; able to manage multiple priorities and deadlines.

Physical Requirements

Normal Working environment