Share this Job

Director, Stakeholder Relations and Corporate Communications

Date: Mar 10, 2023

Location: Columbus, GA, US

Company: W.C. Bradley Co.

Job Summary

W. C. Bradley Company, the home of Char-Broil Grills, TIKI® Brand Products, Badlands hunting apparel, and W. C. Bradley Real Estate is looking for a Director of Stakeholder Relations and Corporate Communications. This role is a key position in achieving our mission to honor and build upon our unique culture and rich history to create something better for future generations and continue the Company’s extraordinary legacy by specifically focusing on “Making an Impact” and “Foster Connections” between the Company, the Community, and our Stakeholders.   
Responsible for directing the stakeholder and community relations strategy and programs designed to promote and represent the organization and brands as a socially responsible force in the community. Oversees the planning of outreach programs that engage, support, and partner with the community and produce a positive impact to address local issues. Collaborates with internal and external stakeholders to develop clear objectives and deliver meaningful and measurable results. Supports community relations programs' entire life cycle, including coordinating events, managing volunteers, and executing grant proposals. 

Duties and Responsibilities

Corporate Communication Programs
•    Responsible for developing and executing proactive corporate communication programs that successfully reinforce business objectives, vision, and strategy for WCB with external and internal audiences.  The internal audiences include senior leadership, team members, and Shareholders.  
•    Develop brand guidelines for W.C. Bradley Co. (Corporate business unit only).  Provide marketing and editorial support to the Business Units of the company as requested or deemed appropriate.
•    Provide input in the planning, design, production, and distribution of Company Shareholder, Board of Directors, and Family Office communication materials.
•    Act as liaison for between the Company and key external stakeholders such as our Shareholders and The Family Office
•    Oversee the management and routine publication of Corporate communications to include concepts and layouts, interviews, editorial content, copy review, graphic integration, print and distribution, etc.

Public Relations and Strategic Crisis Communications 
•    Proven experience in developing and executing strategic communications and public relations plan, including implementing strategic crisis communication plans for WCB and its core businesses.
•    Serve as trusted media liaison for WCB and serve as Company spokesperson, when appropriate.
•    Manage Company “brand” for WCB and its reputation.
•    Manage the content of the Company website to include layout, navigation, and material makeup.
•    Establish and maintain key media contacts; draft and publish approved press releases; and coordinate press conferences as necessary.

•    Drives and monitors progress on defined ESG/sustainability objectives; communicates WCB’s ESG accomplishments to internal and external Stakeholders and builds an awareness and culture of sustainability within the Company.
•    Produces regular reporting and assessments of our ESG performance relative to our own goals.
•    Promotes and explains the organization's sustainability philosophy to internal and external audiences.
•    Acts as a thought leader in ESG and makes recommendations on future ESG initiatives.
•    Oversees initiatives to foster knowledge and adoption of diversity and inclusion topics and best practices, and to ensure the organization employs strategies to attract, develop, and retain members of underrepresented groups.
•    Prioritizes the ESG issues that are most important to WCB Stakeholders

Community Involvement
•    Coordinate WCB’s involvement in major community events within Columbus.
•    Ensure that all Columbus-based community opportunities for the CEO are fully vetted.  
•    Provide oversight to Corporate Event Center / Museum management.

•    Manage the activities of an assigned team. Provide leadership, coaching, and direction and to members of the department, performing those responsibilities in accordance with the established policies and applicable laws. Responsible for interviewing, hiring, planning, assigning or directing work, appraising performance, disciplining team members and resolving problems. Work with Human Resources to resolve more complex team member-related issues.
•    Ensure the protection of cultural and historical elements of the Company through the development and distribution of historical mediums.
•    Other duties as deemed necessary.

Qualification Requirements

Minimum Education:    Requires Bachelor’s Degree in Marketing, Public Relations or other relevant discipline

Minimum Work Experience:     5 years Functional Experience, 5 years Managerial Experience 

License(s) / Certification(s):    n/a

Knowledge, Skills and Abilities

•    Campaign Management
•    Community Outreach / Activism
•    Community Relations
•    Event Planning and Management
•    Grant Management
•    Program Management
•    Public Relations
•    Relationship Development
•    Volunteer Management

Physical Requirements

Represents the appropriate physical requirements of the job in the course of the work.
Note: Reasonable accommodations may be made for individuals with disabilities in order to perform the essential functions of this job.

For employment within the United States, the W.C. Bradley Co. uses E-Verify to confirm the employment eligibility of all newly hired team members.  To learn more about E-Verify, including your rights and responsibilities, please visit the U.S. Citizen and Immigration Service at

The W.C. Bradley Co. is an Affirmative Action / Equal Employment Opportunity employer.

Discrimination and all unlawful harassment (including sexual harassment) in employment is not tolerated. We encourage success based on our individual merits and abilities without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, disability, marital status, citizenship status, military status, or veteran status. We support and obey laws that prohibit discrimination where we do business.

Federal law requires the W.C. Bradley Co. to provide reasonable accommodation to qualified individuals with disabilities.  Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. If you are interested in applying for employment with the W.C. Bradley Co. and require special assistance or accommodation to complete any part of the application and pre-employment process, please contact our Human Resources Office at 706.571.6080 or visit us at 1017 Front Avenue, Columbus, GA  31902.

Nearest Major Market: Columbus GA

Job Segment: PR, Real Estate, Corporate Communications, Event Planning, Marketing Communications, Marketing, Sales, Hospitality