Share this Job

Director, Product Management - OKJ

Date: Jun 16, 2022

Location: Columbus, GA, US

Company: W.C. Bradley Co.

Job Summary

This role is a strategic leadership position with a significant impact on commercial success for the company.  The leader is the point person for all business decisions related to Oklahoma Joe’s with the expectation of a full GM role once the business self-funds positions across all functions.  This leader will drive the strategy, innovation, and execution of the annual plan to achieve financial targets.  This platform has potential to generate significant financial and market share gains for Char-Broil LLC, so the team leader will embrace the challenge of leading a high-growth, entrepreneurial platform.

Duties and Responsibilities

•    Set strategy and operating direction for Oklahoma Joe’s
•    Define the 5-year roadmap for a platform that leverages and strengthens the Oklahoma Joe’s brand equity
•    Develop a high-performing team with dedicated cross-functional partners
•    Create a team environment that supports innovation and risk-taking to maximize market share
•    Lead development and commercialization of New Products from ideation to launch 
•    Conduct portfolio management to maximize market share, revenue, profitability and operational efficiency of products after launch
•    Partner with Omnichannel to identify market entry and support plans for DTC and other channels
•    Partner with Sales to effectively sell in products with retailers; Create compelling internal and external customer-facing presentations
•    Develop effective sales training materials, making it easy for retail store associates to understand our product offering and key positioning
•    Drive analysis of launch plans and in-market results to optimize platform results
•    Thought leadership for smoking segment, market trends and competitor actions
•    Other duties as deemed necessary.

Qualification Requirements

Minimum Education: BA/BS degree required, MBA a plus 

Minimum Work Experience:  7+ years relevant work experience in fields such as product marketing, marketing or product management 

License(s) / Certification(s): 

Knowledge, Skills and Abilities

•    Deep understanding of product development and commercialization processes
•    Excellent communication skills: synthesizing complex problems and convincing people of your point of view
•    Proven ability to collaborate and influence cross-functional commercial teams
•    Excellent project management skills and ability to set clear milestones for teams
•    Analytical mindset and comfort using data to shape key decisions
•    High energy to drive results and manage change
•    Ability to work in a constant state of alertness.
•    Ability to work cooperatively with co-workers
•    Ability to have regular and predictable attendance.

Physical Requirements

Represents the appropriate physical requirements of the job in the course of the work.

For employment within the United States, the W.C. Bradley Co. uses E-Verify to confirm the employment eligibility of all newly hired team members.  To learn more about E-Verify, including your rights and responsibilities, please visit the U.S. Citizen and Immigration Service at

The W.C. Bradley Co. is an Affirmative Action / Equal Employment Opportunity employer.

Discrimination and all unlawful harassment (including sexual harassment) in employment is not tolerated. We encourage success based on our individual merits and abilities without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, disability, marital status, citizenship status, military status, or veteran status. We support and obey laws that prohibit discrimination where we do business.

Federal law requires the W.C. Bradley Co. to provide reasonable accommodation to qualified individuals with disabilities.  Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. If you are interested in applying for employment with the W.C. Bradley Co. and require special assistance or accommodation to complete any part of the application and pre-employment process, please contact our Human Resources Office at 706.571.6080 or visit us at 1017 Front Avenue, Columbus, GA  31902.

Nearest Major Market: Columbus GA

Job Segment: Marketing Manager, Product Manager, Product Marketing, Retail Sales, Product Development, Marketing, Operations, Retail, Research