Associate Marketing Manager

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Date: Jun 6, 2025

Location: Columbus, GA, US

Company: W.C. Bradley Co.

Job Summary

We are looking for a creative problem-solver with a can-do attitude. As the Marketing & E-Commerce Associate Manager for Current®, you will play a critical role in managing and executing our e-commerce and digital marketing strategies across website, social media, influencer, email & SMS, affiliate, partnerships, and more. This role is ideal for someone who thrives in a small, entrepreneurial team and is excited to experiment with new strategies and tactics. You’ll get hands-on experience with launching a tech-driven start-up and be involved in every aspect of its growth.

Duties and Responsibilities

  • Website Management: Maintain and update the website with product launches, promotions, and content. Collaborate with teams to ensure consistency with brand messaging and optimize user experience.
  • Organic Social Media Management: Develop and execute strategies to increase brand visibility and engagement across platforms (Instagram, Facebook, TikTok, YouTube, Pinterest, X), create engaging content, and analyze performance metrics to optimize growth.
  • Content Creator & Influencer Management: Identify and manage relationships with influencers and content creators. Plan and execute campaigns, tracking success to maximize ROI and brand impact.
  • Email & SMS Campaigns: Coordinate with agencies to execute email and SMS marketing. Track campaign performance and align strategies with product launches and promotions.
  • Customer Engagement: Respond to social media comments and messages, working with customer service to ensure a seamless experience. Foster community engagement through user-generated content and testimonials.
  • Affiliates: Manage our Affiliate channel and collaborate with agency partners to drive incremental revenue through affiliate opportunities.
  • Retail Marketing: Manage our presence on partner retail sites, including Amazon, making updates for new products, promotions, and campaigns.
  • Analytics & Reporting: Use analytics tools to track social media, influencer, and website performance. Provide insights for campaign optimization and conduct competitor research to identify new growth opportunities.
  • Other: Assist in product seeding programs to drive customers reviews, manage all sample order requests, manage invoices and vendor set up.

Qualification Requirements

Minimum Education: Bachelor’s Degree in Marketing, Communications or related field.

 

Minimum Work Experience: Three (3) years of in digital marketing, eCommerce, or related marketing experience. 

 

License(s) / Certification(s): Certifications in Google Analytics, Adwords preferred

Knowledge, Skills and Abilities

  • Passion for working in a small, entrepreneurial team with a hands-on approach.
  • Excellent written and verbal communication skills, pays strong attention to detail, team player.
  • Hands-on experience with website management within Shopify.
  • Strong understanding of social media platforms, trends, and analytics.
  • Experience managing influencer partnerships and content creators preferred.
  • Knowledge of email and SMS marketing strategies.
  • Creative problem-solver with a can-do attitude.
  • Both creative and analytical; able to prioritize and manage multiple tasks as needed.

Physical Requirements

Represents the appropriate physical requirements of the job in the course of the work.

For employment within the United States, the W.C. Bradley Co. uses E-Verify to confirm the employment eligibility of all newly hired team members.  To learn more about E-Verify, including your rights and responsibilities, please visit the U.S. Citizen and Immigration Service at www.uscis.gov/e-verify.

The W.C. Bradley Co. is an Affirmative Action / Equal Employment Opportunity employer.

Discrimination and all unlawful harassment (including sexual harassment) in employment is not tolerated. We encourage success based on our individual merits and abilities without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, disability, marital status, citizenship status, military status, or veteran status. We support and obey laws that prohibit discrimination where we do business.

Federal law requires the W.C. Bradley Co. to provide reasonable accommodation to qualified individuals with disabilities.  Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. If you are interested in applying for employment with the W.C. Bradley Co. and require special assistance or accommodation to complete any part of the application and pre-employment process, please contact our Human Resources Office


Nearest Major Market: Columbus GA
Job Segment: Marketing Manager, Marketing Communications, Communications, User Experience, Manager, Marketing, Technology, Management