Associate Marketing Manager

Job Summary

We are looking for a Creative problem-solver with a can-do attitude. As the Associate Marketing Manager for CURRENT Backyard, you will play a critical role in managing and executing our digital marketing strategies across social media, influencer partnerships, email/SMS campaigns, website updates, and more. This role is ideal for someone who thrives in a small, entrepreneurial team and is excited to experiment with new strategies and tactics. You’ll get hands-on experience with launching a tech-driven brand and be involved in every aspect of its growth.

Duties and Responsibilities

Social Media Management: Develop and execute strategies to increase brand visibility and engagement across platforms (Instagram, TikTok, YouTube), create engaging content, and analyze performance metrics to optimize growth. 

Content Creator & Influencer Management: Identify and manage relationships with influencers and content creators. Plan and execute campaigns, tracking success to maximize ROI and brand impact. 

Website Management: Maintain and update the website with product launches, promotions, and content. Collaborate with teams to ensure consistency with brand messaging and optimize user experience. 

Email & SMS Campaigns: Coordinate with agencies to execute email and SMS marketing. Track campaign performance and align strategies with product launches and promotions. 

Customer Engagement: Respond to social media comments and messages, working with customer service to ensure a seamless experience. Foster community engagement through user-generated content and testimonials. 

Analytics & Reporting: Use analytics tools to track social media, influencer, website, and email/SMS performance. Provide insights for campaign optimization and conduct competitor research to identify new growth opportunities. 

Qualification Requirements

Minimum Education: Bachelor’s Degree in Marketing, Communications or related field.

Minimum Work Experience: 3+ years of experience in social media and digital marketing preferred

License(s) / Certification(s): 

Knowledge, Skills and Abilities

• Passion for working in a small, entrepreneurial team with a hands-on approach.
• Strong understanding of social media platforms, trends, and analytics.
• Experience managing influencer partnerships and content creators preferred.
• Hands-on experience with website management preferred.
• Basic knowledge of email and SMS marketing strategies.
• Excellent communication, organizational, and multitasking skills.
• Creative problem-solver with a can-do attitude.

Physical Requirements

Represents the appropriate physical requirements of the job in the course of the work.