Retail & Digital Media Strategy Manager

Job Summary

The Retail & Digital Media Strategy Manager sits within the Brand & Growth team and is responsible for leading retailer.com and Amazon media strategy, planning, performance and agency accountability across Walmart, Lowe’s, Home Depot and Amazon.

This role partners closely with Sales and Brand to connect retailer media plans to key selling periods, inventory, product priorities, messaging, creative and commercial goals. The position serves as the internal strategic lead for the media agency, ensuring recommendations, placements, reporting and optimization are aligned to business objectives and deliver measurable growth.

The role also partners with the Director of Growth Marketing on broader media strategy, investment decisions and cross-channel opportunities, while supporting Paid Search, Meta and Social Commerce strategy, planning and performance. This position requires strong retail media expertise, analytical depth and the ability to translate performance insights into clear actions for Sales, Brand and Growth.

Location preference is Atlanta, GA; Columbus, GA; or Scottsdale, AZ
 

Duties and Responsibilities

Retailer.com & Amazon Strategy

• Own retailer.com and Amazon strategy, planning and performance across Walmart, Lowe’s, Home Depot and Amazon
• Develop strategies that grow retailer.com and Amazon sales, strengthen retailer relationships and expand customer reach
• Partner with Sales and Brand to align retailer media plans with key selling periods, inventory, product priorities, messaging, creative and commercial goals
• Understand the differences among retailer ecosystems, including shopper behavior, search, display, onsite/offsite opportunities and promotional calendars
• Identify opportunities to improve ecommerce performance, retailer sell-through and overall business impact through media investment and optimization

Media Agency Leadership & Accountability

• Guide agency strategy and accountability for retailer.com and Amazon media
• Set clear strategic direction, performance expectations, reporting requirements and priorities for agency partners
• Ensure agency partners execute placements accurately and on time, provide actionable reporting and continuously optimize performance
• Evaluate and pressure-test agency recommendations, optimization strategies and investment plans to ensure they align with business objectives
• Conduct regular performance reviews and hold agency partners accountable for media quality, execution, efficiency and business results

Performance, Measurement & Optimization

• Monitor retailer.com and Amazon performance, identify opportunities and drive ongoing testing, optimization and improvement
• Establish consistent planning, reporting and performance standards across retailer.com and Amazon
• Evaluate performance by retailer, brand, channel, investment and key business metrics to identify where additional or reallocated investment can drive the greatest return
• Partner with agency and platform teams on testing across audiences, creative, keywords, bids, placements and other levers that can improve performance
• Translate retailer.com and Amazon performance insights, trends and opportunities into actionable recommendations for Sales, Brand and Growth
• Partner with the Director of Growth Marketing and agency to develop, allocate and optimize retailer media budgets based on business priorities, performance and expected return.

Broader Media & Growth Partnership

• Partner with the Director of Growth Marketing on broader media strategy, investment decisions and cross-channel opportunities
• Support the Director of Growth Marketing in Paid Search, Meta and Social Commerce strategy, planning and performance, providing retail media expertise and insights where relevant.
• Bring retailer.com and Amazon insights into the broader Growth strategy to identify opportunities across channels
• Partner cross-functionally with Sales, Brand, Growth, agency and retailer/platform teams to ensure media plans and priorities are aligned and effectively executed

Qualification Requirements

Minimum Education:  BA/BS degree preferred

• 5+ years of experience in retail media, paid media, performance marketing, digital commerce or related experience; 6–8+ years preferred
• Strong hands-on experience with retailer media, particularly Walmart Connect/Walmart.com, Lowe’s Media Network/Lowes.com, Home Depot Retail Media/HomeDepot.com and Amazon Advertising is required
• Experience developing retail media strategies in partnership with Sales and Brand teams and connecting investment to retailer and commercial objectives
• Experience managing an external media agency and holding agency partners accountable for strategy, budgets, performance, execution and business results is required
• Strong understanding of retailer ecosystems, including onsite and offsite media, search, display, placements, shopper behavior and promotional calendars is required
• Strong analytical skills with the ability to turn retailer and media performance data into clear business decisions and recommendations
• Experience managing significant paid or retail media budgets and evaluating investment allocation, pacing and optimization
• Experience working across multiple brands and complex product assortments.
• Experience with common retail media and measurement platforms such as Walmart Connect, Amazon Ads, Lowe’s Media Network, The Home Depot, Pacvue, Skai, Profitero, or similar platforms is a plus
• Experience with Google Ads, Meta Ads Manager and other paid media platforms sufficient to evaluate strategy, recommendations and performance is preferred
• Consumer products, outdoor, grilling, home improvement, sporting goods or another retail-driven category is a plus

Knowledge, Skills and Abilities

Leadership Attributes

• Strategic thinker with a bias for action
• Data-driven decision maker with strong business acumen
• Strong agency manager who can confidently challenge recommendations and drive accountability
• Collaborative partner who can influence across Sales, Brand, Growth and agency teams
• Highly organized with strong planning, prioritization and follow-through
• Clear communicator who can translate complex media and retailer performance into actionable business recommendations
• Continuous-improvement mindset with a focus on testing, optimization and measurable business impact

Physical Requirements

Represents the appropriate physical requirements of the job in the course of the work.