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Director, Direct to Consumer (D2C)

Date: Sep 29, 2021

Location: Atlanta, GA, US

Company: W.C. Bradley Co.

Job Summary

This role is a critical leadership position with a significant impact on commercial success for the company.  The leader is the point person for all Direct-to-Consumer (D2C) activity including online sales, own branded websites, inbound consumer contacts and outbound consumer contact.  This leader will drive the strategy, tactics, execution, and measurement to achieve annual service targets and grow revenue with all D2C content and spending.  

Duties and Responsibilities

•    Set strategy and tactics for D2C activities
•    Develop a high-performing team with dedicated cross-functional partners
•    Create a team environment that supports innovation and risk-taking to maximize market share
•    Lead development and commercialization of websites and overall tech stack related to consumer-centric outreach
•    Drive high-quality consumer experiences inbound inquiries and outbound contact 
•    Partner with Business Units and Brand Marketing to identify market entry and support plans for new & existing products
•    Partner with Sales to effectively manage across channels and customers
•    Thought leadership for digital marketing and consumer care

Qualification Requirements

Minimum Education: BA/BS degree preferred.

Minimum Work Experience:   Seven (7+) years relevant work experience in fields such as product marketing, marketing or product management.

License(s) / Certification(s):  n/a

Knowledge, Skills and Abilities

•    Deep understanding of digital tools, measurement, and trends
•    Excellent communication skills: synthesizing complex problems and convincing people of your point of view
•    Proven ability to collaborate and influence cross-functional commercial teams
•    Strong people management skills with ability to coach and develop talent
•    Analytical mindset and comfort using data to shape key decisions
•    High energy to drive results and manage change
•    Ability to work in a constant state of alertness.

Physical Requirements

Represents the appropriate physical requirements of the job in the course of the work.

Note: Reasonable accommodations may be made for individuals with disabilities in order to perform the essential functions of this job.

For employment within the United States, the W.C. Bradley Co. uses E-Verify to confirm the employment eligibility of all newly hired team members.  To learn more about E-Verify, including your rights and responsibilities, please visit the U.S. Citizen and Immigration Service at

The W.C. Bradley Co. is an Affirmative Action / Equal Employment Opportunity employer.

Discrimination and all unlawful harassment (including sexual harassment) in employment is not tolerated. We encourage success based on our individual merits and abilities without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, disability, marital status, citizenship status, military status, or veteran status. We support and obey laws that prohibit discrimination where we do business.

Federal law requires the W.C. Bradley Co. to provide reasonable accommodation to qualified individuals with disabilities.  Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. If you are interested in applying for employment with the W.C. Bradley Co. and require special assistance or accommodation to complete any part of the application and pre-employment process, please contact our Human Resources Office at 706.571.6080 or visit us at 1017 Front Avenue, Columbus, GA  31902.

Nearest Major Market: Atlanta

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