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Copywriter / Associate Content Marketing Manager

Date: Dec 7, 2018

Location: Atlanta, GA, US

Company: W.C. Bradley Co.

Job Summary

Char-Broil is seeking a full-time creative and detail-oriented Associate Marketing Content Manager to help us build our brands and expand our marketing touchpoints.  As our main go-to writer for the marketing team, you are responsible for working with the team on conception and execution of innovative copy, both in digital and print, for our Char-Broil®, Oklahoma Joe’s, and Saber brands.

Duties and Responsibilities

Strategy

  • Lead the charge in search engine optimization, creating a strategy for each brand and managing through execution
  • Leverage analytics, SEO tools, consumer feedback, and subject matter experts to identify content gaps and propose solutions

Write

  • Write smart, fresh, attention-grabbing copy that brings our brands and products to life
  • Maintain, refine, and adhere to our brand voice, style and tone, for all marketing copy
  • Write content for e-Commerce sites, including a high volume of product descriptions
  • Ensure all web content is SEO optimized and aligns with our marketing goals
  • Create compelling copy for websites, packaging, print, how-to guides, recipes, emails, etc.
  • Write in a succinct and concise manner, ensuring we get the main points across, but keep it consumer first
  • Demonstrate strong copy editing and proofing skills

Collaborate

  • Collaborate with our Agency of Record to continue to refine the voice, style and tone of our brands
  • Collaborate with Marketing, Product and Engineering team members as necessary to communicate the most accurate and compelling product information
  • Manage the relationship with our content creators that provide recipes and how-to articles, collaborating with them on the final output and ensuring content is delivered on time

Measure 

  • Measure content performance across multiple channels and report on metrics
  • Identify and seize opportunities to A/B test and optimize content
  • Understand key KPIs and marketing results to influence work and collaborate in content planning

Focused

  • Maintain a high-quality level of work in a fast-paced environment
  • Stay organized and self-manage time to handle multiple assignments and meet deadlines
  • Embrace daily challenges and be resourceful in solving problems
  • Demonstrate a passion for our Brands and outdoor cooking (grilling, smoking, roasting, etc.)

Qualification Requirements

Minimum Education: Bachelor’s degree in Marketing, Communications, Journalism, English or related field.

Minimum Work Experience: Two (2) of content or digital marketing experience.

License(s) / Certification(s): None

Knowledge, Skills and Abilities

  • Strong writing, editing and proofreading skills including excellent English grammar, spelling and punctuation
  • Knowledge of proficiency using digital web-based analytic tools (i.e. Google Analytics).
  • Knowledge of and proficiency using website editing platforms (i.e., Wordpress or Magento).
  • Knowledge of and proficiency of Search Engine Optimization
  • Ability to work in a highly collaborative creative environment where ideas will be challenged, and feedback given
  • Ability to be positive, solutions-oriented, while having fun and inviting innovation
  • Strong interpersonal skills and the ability to effectively interface with persons of various personality types at varying levels within and outside the company.
  • Good organizational skills and the ability to maintain information in a logical and well though-out manner.
  • Creative skills and the ability to think outside-the-box.
  • Ability to be self-motivated, organized, and accountable
  • Ability to work effectively both independently and in a team setting.
  • Ability to maintain regular and predictable attendance

 

Physical Requirements

Represents the appropriate physical requirements of the job in the course of the work.

Note: Reasonable accommodations may be made for individuals with disabilities in order to perform the essential functions of this job.

Work Environment: Normal Office Environment: Limited Travel Required


Nearest Major Market: Atlanta

Job Segment: Copy Editor, Proofreading, Engineer, Manager, Creative, Marketing, Engineering, Management

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