Associate Marketing Manager - Atlanta, GA

Job Summary

Seeking an Associate Marketing Manager (Hybrid) who is passionate about marketing strategy and execution. This role will aid in developing the go-to market strategy to increase brand awareness and drive sales, reaching the right consumer with the right message at the right time. You will lead and project manage content and media across multiple channels, including advertising, email/SMS, public relations, website, partnerships, and influencers from conception to distribution.

Duties and Responsibilities

• Understand the brand’s equity, audience, and positioning and serve as a champion for the brand, applying the brand lens and appropriate governance in all parts of the business you touch.
• Create and implement a marketing strategy and distribution plan across assigned marketing channels and initiatives (email/SMS, influencer, PR, product launches) by developing clear and consistent messaging that brings the brand value proposition to consumers. 
• Develop and manage the holistic editorial calendar. Collaborate across functions and silos to deliver an effective content marketing and editorial plan to meet the business and campaign objectives.
• Oversee and manage brand ambassadors and influencers. This person must understand the basic best practices of influencer marketing, and work closely with the social media team to align partners and deliverables with the brand’s social strategy.
• Plan and execute monthly emails and SMS, working closely with the internal team to ensure the effectiveness and success of our email/SMS initiatives.
• Manage production of deliverables for paid media campaigns and 3rd party partnerships with internal and external agency partners, driving delivery on time and on budget.
• Work with our public relation agency to identify, develop and execute strategic and creative pitches, including coordination of internal resources on program development and implementation.
• Collaborate with all creative resources including writers, graphic designers, bloggers, photographers, videographers, influencers, and other agency or internal personnel.
• Measure content and channel performance, report out on metrics, identify opportunities to A/B test and optimize future executions based on findings.
• Maintain a high-quality level of work in a fast-paced environment, while staying organized and self-manage time to handle multiple assignments and meet deadlines.
• Embrace daily challenges and be resourceful in solving problems.

Qualification Requirements

Minimum Education: Bachelor’s Degree in Marketing, Communications or significant work experience in related field.

Minimum Work Experience: Three (3) years of marketing experience. 

Knowledge, Skills and Abilities

• Experience with Wordpress and/or Magento preferred
• Excellent interpersonal, verbal and written communication skills
• Excellent organizational skills with excellent follow-up and follow-through
• Self-starter attitude, Eager to learn, reliable and responsible
• Ability to work independently or with a team
• Creative thinker willing to thinking outside of the box to create solutions
• Ability to be positive, solutions-oriented, while having fun and inviting innovation
• Ability to be self-motivated, organized, and accountable
• Ability to maintain regular and predictable attendance

Physical Requirements

Represents the appropriate physical requirements of the job in the course of the work.