Associate Digital Marketing Manager

Date: Apr 23, 2024

Location: Atlanta, GA, US

Company: W.C. Bradley Co.

Job Summary

As an Digital Marketing Coordinator, you’ll play a pivotal role in optimizing the performance of our brand sites. Your mission? Enhance marketing efforts, drive conversion rates, and ensure a seamless consumer journey. If you’re passionate about e-commerce, attention to detail, and collaboration, this role is tailor-made for you.

Char-Broil® is located in Columbus.  This position is a hybrid job if within a 50-mile radius of the office or remote.

Duties and Responsibilities

  • Coordinate with product managers and creative teams to manage product flow and ensure all assets needed have been requested and provided in Salsify
  • Develop and maintain promotion calendar in accordance with MAP pricing policies that meet monthly financial goals.
  • Conduct user testing and analyze findings to perform site enhancements that lead to goal conversions such as transactions, add to cart, email sign up etc.
  • Use Google Analytics along with (Magento) database order data to track key site metrics, analyzing channels and conversion rates to determine where to prioritize optimizations
  • Collaborate with product and marketing teams to optimize and identify new merchandising, promo, and pricing opportunities to drive increased revenue and conversion
  • Participate in prioritizing site enhancements with development team; work with development team to review projects daily. Provide timelines and status updates to business while attending sprint planning meetings within an Agile framework

Qualification Requirements

  • Bachelor’s degree required, MBA a plus
  • 3 - 5 years experience

Knowledge, Skills and Abilities

  • Digital Marketing Platform:  Proficiency in managing Magento
  • Content Management Systems (CMS):  Experience with Salsify for updating and managing website content
  • Digital Marketing:  Understanding of digital marketing concepts, including ECO, SEM, email marketing, social media marketing, and content marketing, to optimize online presence and drive traffic.
  • Data Analysis:  Ability to analyze digital marketing metrics and data using tools like Google Analytics to identify trends, evaluate performance, and make data-driven decisions.
  • User Experience (UX) Design:  Understanding of UX principles to create a seam less an intuitive online shopping experience for consumers improving conversion rates and consumer experience.
  • Technical Skills:  Basic HTML/CSS knowledge for making minor website adjustments and troubleshooting technical issues.  Familiarity with JavaScript or other programming languages is a plus.
  • Project Management:  Ability to manage multiple projects simultaneously, prioritize tasks effectively, and meet deadlines in a fast-paced digital marketing environment.
  • Communication Skills:  Strong written and verbal communication skills to collaborate with cross-functional teams, including marketing, IT and product management.
  • Attention to Detail:  Thoroughness is ensuring accuracy of website content, product listings, pricing information, and promotional materials to maintain brand consistency and compliance.
  • Problem-Solving Skills:  Ability to identify digital marketing challenges, troubleshoot issues, and implement solutions to improve website performance and user experience.
  • Consumer Obsessed:  Dedication to understanding needs, preferences, and behavior to tailor online shopping experience and drive CLV.
  • Continuous Learning:  Commitment to staying updated on digital marketing trends, best practices, and emerging technologies through self-directed learning, industry publications, and professional development opportunities.
  • Team Player:  Collaboration and teamwork skills to work effectively with colleagues across different departments and contribute to the overall success of the digital marketing team and organization.


This position is eligible for the complete benefit package offered by our parent company, W.C. Bradley Co., and includes paid time off for holidays, vacation, illness, and volunteering; medical, dental, and vision insurance; 401k with generous company match; and much more! 

At Charbroil we bring people and communities together through our love of each other, the outdoors, and cooking. Help make a difference in our business and community by joining our company.

Ready to Make an Impact?

If you're passionate about digital marketing, thrive in a fast-paced environment, and want to be part of a winning team, apply now!  Let's create exceptional online experiences together.

Physical Requirements

Represents the appropriate physical requirements of the job in the course of the work.

For employment within the United States, the W.C. Bradley Co. uses E-Verify to confirm the employment eligibility of all newly hired team members.  To learn more about E-Verify, including your rights and responsibilities, please visit the U.S. Citizen and Immigration Service at

The W.C. Bradley Co. is an Affirmative Action / Equal Employment Opportunity employer.

Discrimination and all unlawful harassment (including sexual harassment) in employment is not tolerated. We encourage success based on our individual merits and abilities without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, disability, marital status, citizenship status, military status, or veteran status. We support and obey laws that prohibit discrimination where we do business.

Federal law requires the W.C. Bradley Co. to provide reasonable accommodation to qualified individuals with disabilities.  Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. If you are interested in applying for employment with the W.C. Bradley Co. and require special assistance or accommodation to complete any part of the application and pre-employment process, please contact our Human Resources Office at 706.571.6080 or visit us at 1017 Front Avenue, Columbus, GA  31902.

Nearest Major Market: Atlanta

Job Segment: User Experience, Marketing Manager, Marketing MBA, Web Design, eCommerce, Technology, Marketing, Creative, Sales