Associate Brand Marketing Manager

Date: Jun 18, 2024

Location: Atlanta, GA, US

Company: W.C. Bradley Co.

Job Summary

Seeking an Associate Brand Marketing Manager who is passionate about marketing strategy and execution. This role will aid in developing the go-to market strategy to increase brand awareness and drive sales, reaching the right consumer with the right message at the right time. You will lead and project manage content and media across multiple channels, including social, email, public relations, website, organic search, partnerships and influencers from conception to distribution.

Duties and Responsibilities

  • Responsible for running and ensuring successful implementation of existing marketing plans and continually looking how to raise the bar.
  • Immerse themselves in our brands, products and consumer insights to ensure we deliver the right message to the right consumer at the right time.
  • Partner with the product teams to develop commercialization plans and execute: write creative briefs, participate in shoots, collaborate with insights team on claims and messaging research that optimizes the omnichannel and ultimately drives distribution and revenue.
  • Deliver effective content marketing and editorial plan to meet the business and campaign objectives for retail partners and owned channels.
  • Create and manage the editorial calendar for the respective brand, collaborating across functions (ecommerce, agencies, internal creative teams, product, consumer care, sales, etc.) to ensure we bring a cohesive experience across channels.
  • Lead key content development projects including photo and video production shoots, recipe creation, how-to content, and influencer and ambassador content.  Ability to effectively guide and provide feedback on concept, creative design and copywriting.
  • Advocate for the brands with cross functional partners and external agencies to drive brand health goals.
  • Partner with our D2C leaders to address all opportunities along the consumer journey and ultimately Conversion and CLV.
  • Plan and execute monthly emails, working closely with the agency and internal team to ensure the effectiveness and success of our email initiatives.
  • Work with our public relation agency to identify, develop and execute strategic and creative pitches, including coordination of internal resources on program development and implementation.
  • Measure content and channel performance, report out on metrics, identify opportunities to A/B test and optimize future executions based on findings.
  • Stay on top of relevant industry and marketing trends such as food trends, competitor activities, social best practices, and network changes, etc.
  • Maintain a high-quality level of work in a fast-paced environment, while staying organized and self-manage time to handle multiple assignments and meet deadlines.
  • Embrace daily challenges and be resourceful in solving problems.

Qualification Requirements

Minimum Education: Bachelor’s Degree in Marketing, Communications or related field.

 

Minimum Work Experience: Two (2) to Five (5) years of marketing experience. 

 

License(s) / Certification(s): Certifications in Google Analytics, Adwords preferred

Knowledge, Skills and Abilities

  • Experience in best practices of social media channels
  • Experience with Photo and Video Production preferred
  • Experience with Magento preferred
  • Excellent interpersonal, verbal and written communication skills
  • Excellent organizational skills with excellent follow-up and follow-through
  • Self-starter attitude, Eager to learn, reliable and responsible
  • Ability to work independently or with a team
  • Creative thinker willing to thinking outside of the box to create solutions
  • Ability to be positive, solutions-oriented, while having fun and inviting innovation
  • Ability to be self-motivated, organized, and accountable
  • Ability to maintain regular and predictable attendance.

Physical Requirements

Represents the appropriate physical requirements of the job in the course of the work.

For employment within the United States, the W.C. Bradley Co. uses E-Verify to confirm the employment eligibility of all newly hired team members.  To learn more about E-Verify, including your rights and responsibilities, please visit the U.S. Citizen and Immigration Service at www.uscis.gov/e-verify.

The W.C. Bradley Co. is an Affirmative Action / Equal Employment Opportunity employer.

Discrimination and all unlawful harassment (including sexual harassment) in employment is not tolerated. We encourage success based on our individual merits and abilities without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, disability, marital status, citizenship status, military status, or veteran status. We support and obey laws that prohibit discrimination where we do business.

Federal law requires the W.C. Bradley Co. to provide reasonable accommodation to qualified individuals with disabilities.  Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. If you are interested in applying for employment with the W.C. Bradley Co. and require special assistance or accommodation to complete any part of the application and pre-employment process, please contact our Human Resources Office at 706.571.6080 or visit us at 1017 Front Avenue, Columbus, GA  31902.


Nearest Major Market: Atlanta

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