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eCommerce Demand Marketing Manager

Date: Dec 22, 2020

Location: Menomonee Falls, WI, US

Company: W.C. Bradley Co.

Job Summary

Drive product demand and brand interest in the eCommerce sales channel through inbound marketing for the TIKI® Brand, as well as content and asset activation across all digital platforms including PPC, Search, Display, Amazon, etc.

Duties and Responsibilities

  • Manage the TIKI® brand site experience, its development and performance including direct-to-consumer (D2C) product pages and order processing.
  • Manage the retailer/external website product page experience, including generating/syndicating ratings and reviews as well as site search improvement.
  • Manage all eCommerce and D2C promotional programs; develop program strategies and conduct detailed analysis.
  • Plan, develop, and adjust conversion-driving advertising across Google (including Search, Shopping, Display, Discovery and YouTube) Facebook/Instagram, Amazon, and similar platforms as appropriate.
  • Collaborate cross-functionally to include Brand/Marketing for content assets, emails and social posts to support demand generation.
  • Manage the total go-to-market program for eCommerce in partnership with Brand/Marketing.
  • Participate  in  the  planning  and  execution  of  consumer  data  programs;  use  appropriate  consumer  data  to  improve performance and conversions.
  • May serve as a primary point-of-contact for D2C orders.
  • May manage external agencies and resources to support eCommerce demand generation.
  • Other duties as deemed necessary.

Qualification Requirements

Minimum Education:    

  • Bachelor’s degree in Business Administration, Marketing, Information Technology, or a related field of study.


Minimum Work Experience:    

  • Three (3) years of eCommerce marketing and digital advertising experience.


License(s) / Certification(s):      

  • None.

Knowledge, Skills and Abilities

  • Knowledge of web development, sales, search, content, and analytic tools including but not limited to Amazon Vendor and Seller Central portals, Content Management System (i.e., Magento), and Google Data Studio.
  • Analytical skills and the ability to understand complex data and consumer behaviors.
  • Strategic thinking skills and the ability to understand the big picture while managing the details.
  • Organizational skills and the ability to maintain information in a logical and easily understood manner.
  • Time management skills and the ability to effectively manage deliverables against an established timeline.
  • Strong communication skills and the ability to effectively communicate internally and with stakeholders verbally and in writing.
  • Ability to develop sales and marketing insights from consumer, sales, and eCommerce performance data and adjust programs accordingly to maximize penetration and conversion opportunities.
  • Ability to an up-to-date knowledge base of trends and best practices within the eCommerce sales channel.
  • Ability to be a self-starter and independent.
  • Ability to regularly demonstrate curiosity and driven to understand “the why”.
  • Ability to adapt and demonstrate flexibility in a constantly changing environment.
  • Ability to be consumer focused.
  • Ability to work in a constant state of alertness.

Physical Requirements

Normal office based work environment.


For employment within the United States, Lamplight Farms Incorporate, a division of the W.C. Bradley Co., uses E-Verify to confirm the employment eligibility of all newly hired team members.  To learn more about E-Verify, including your rights and responsibilities, please visit the U.S. Citizen and Immigration Service at


Lamplight Farms Incorporated, like all divisions of the W.C. Bradley Co.
is an Affirmative Action / Equal Employment Opportunity employer.

Discrimination and all unlawful harassment (including sexual harassment) in employment is not tolerated. We encourage success based on our individual merits and abilities without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, disability, marital status, citizenship status, military status, or veteran status. We support and obey laws that prohibit discrimination where we do business.

Federal law requires Lamplight Farms Incorporated, like all divisions of the W.C. Bradley Co. to provide reasonable accommodation to qualified individuals with disabilities.  Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. If you are interested in applying for employment with Lamplight Farms Incorporated and require special assistance or accommodation to complete any part of the application and pre-employment process, please contact our Human Resources Office at 262.790.8616 or visit us at W140N4900 Lilly Rd, Menomonee Falls, WI 53051.

Nearest Major Market: Waukesha
Nearest Secondary Market: Milwaukee

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