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Manager, Digital Marketing

Date: Nov 24, 2022

Location: Menomonee Falls, WI, US

Company: W.C. Bradley Co.

GROW WITH US.

Lamplight Farms, home of the TIKI® Brand, is looking for a Digital Marketing Manager to drive performance marketing through meaningful consumer engagements across the digital landscape for our online business.

This role includes guiding the marketing strategy in partnership with the brand team, managing the implementation of owned and earned marketing strategies, and assessing the effectiveness of the efforts to help the organization learn and improve for growth within the online experience.

This person will work collaboratively with brand marketing, product managers, and the omnichannel team to create cohesive marketing initiatives across multiple digital channels including search, social, retail media, email, affiliate, SEO, loyalty programs, and community management.

The qualified candidate will have previous digital marketing strategy roles and will be ready to roll up their sleeves and hit the ground running. 

Additional Responsibilities

  • Plan, manage and optimize digital marketing campaigns through PPC, Search, Display, Paid Social, Amazon and retail media to deliver online business results and profitability.​
  • Track, analyze and provide recommendations on campaign metrics and A/B testing experiments.​
  • Grow revenue from eCommerce channels to align with overall business goals.  Responsible for online retail and direct to consumer profit and loss.​
  • Coordinate sales/promotional, e-mail and SMS strategies with sales, brand, and operations team​
  • Manage community and loyalty strategy for our TIKI® Brand customers that connects them with other consumers and creates brand loyalty.​
  • Oversee SEO activities to drive consumer awareness and consideration through optimization of our presence online.  ​
  • Plan, manage and optimize affiliate marketing campaigns.​
  • Lead and/or support critical tech stack investment projects that drive efficiencies into our business.

Your Qualifications

  • Bachelor’s Degree in Marketing or related field of study
  • 6+ years of relevant work experience in social media, digital marketing (PPC, Search, Display, Paid Social, Amazon, and Retail Media), and search engine optimization​
    • Amazon experience highly preferred
  • Experience working with an automated omnichannel marketing platform, i.e. Skai, is preferred.​
  • Strong data driven mindset that can understand, analyze, and translate complicated and diverse metrics to non-technical teams​
  • Organizational agility skills and the ability to effectively articulate information within and outside the organization. ​
  • Ability to translate consumer feedback into insights for future company adaptation.

The Benefits

Lamplight Farms is headquartered in Menomonee Falls, Wisconsin.  At Lamplight, we provide both HYBRID and REMOTE work options.    

This position is eligible for the complete benefit package offered by our parent company, the W.C. Bradley Co., and includes paid time off for holidays, vacation, volunteering, and additional vacation purchase option; generous 401k Company Match; eligibility in the annual company bonus program; adjusted summer hours and MUCH MORE!

 

 

For employment within the United States, Lamplight Farms Incorporate, a division of the W.C. Bradley Co., uses E-Verify to confirm the employment eligibility of all newly hired team members.  To learn more about E-Verify, including your rights and responsibilities, please visit the U.S. Citizen and Immigration Service at www.uscis.gov/e-verify.

 

Lamplight Farms Incorporated, like all divisions of the W.C. Bradley Co.
is an Affirmative Action / Equal Employment Opportunity employer.


Discrimination and all unlawful harassment (including sexual harassment) in employment is not tolerated. We encourage success based on our individual merits and abilities without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, disability, marital status, citizenship status, military status, or veteran status. We support and obey laws that prohibit discrimination where we do business.


Federal law requires Lamplight Farms Incorporated, like all divisions of the W.C. Bradley Co. to provide reasonable accommodation to qualified individuals with disabilities.  Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. If you are interested in applying for employment with Lamplight Farms Incorporated and require special assistance or accommodation to complete any part of the application and pre-employment process, please contact our Human Resources Office at 262.790.8616 or visit us at W140N4900 Lilly Rd, Menomonee Falls, WI 53051.


Nearest Major Market: Waukesha
Nearest Secondary Market: Milwaukee

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