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Digital Marketing Coordinator - Atlanta, GA

Date: Mar 8, 2019

Location: Atlanta, GA, US

Company: W.C. Bradley Co.

Job Summary

Char-Broil is seeking a digitally savvy and highly organized Digital Marketing Coordinator to join our Marketing department in Atlanta, GA.  In this role you will further the success of our three brands Char-Broil, Oklahoma Joe’s and Saber Grills.  We will rely on you to bring solid organizational skills, project management, digital expertise while exuding excellence, accountability, and a caring nature.  You will work across a breadth of digital marketing areas such as social media, email, web content management, and ecommerce.  If you possess these skills and love to talk about grilled food all day, this is the job for you.

Duties and Responsibilities

Social Media

  • Gather data for quarterly social media scorecard
  • Project manage Saber social: Create timeline, publish posts, measure, community management
  • Ad-hoc research on hashtags, trends, competitive intel and real-time opportunities

Email:

  • Project manage the creation of Saber and Oklahoma Joe’s email: create timeline, assemble assets in template, test, send and measure
  • Assist team and agency with Char-Broil email testing to ensure design and links are correct

Website Content:

  • Upload assets to homepage, landers and other key pages across all website
  • Coordination and execution of reviews sweepstakes and other sweepstakes throughout season

Ecommerce: 

  • Assistance with product setup across all brands
  • Run product data audits in Salsify to identify products with missing information, communication to Product Management team
  • Other product lifecycle coordination such as missing prices, price changes aliases, etc.  

General Coordination: 

  • Upload all content to DAM, follow established naming conventions, assign search keywords
  • Internal communication of Public Relations activity
  • Field CMS cases into various response groupings
  • Receive sales team requests for in-store or digital shelf assets, enter completed requests into Basecamp
  • Manage all product sample requests and ensure proper budget allocation and delivery
  • Various research needs - store walks, weather patterns, food trends, BBQ competitions, etc.

Office Management (5% of time)

  • Main point of contact for office vendors for coordination of cleaning, pest control, beverages services, etc.
  • Set up new recycling program
  • Office supply and beverage inventory management
  • Check the mail
  • Contact with IT department for equipment resolution and replacement

Qualification Requirements

Minimum Education: Bachelor’s degree in Marketing, Communications, Psychology or related field.

Minimum Work Experience: From internships with measurable accomplishments up to four years

License(s) / Certification(s): Google Analytics certification is a plus.

Knowledge, Skills and Abilities

  • Experience with digital marketing practices and channels either through school projects, internships, or jobs
  • Proficiency in Microsoft Office Suite (Excel, Powerpoint)
  • Google Analytics certification a plus
  • Experience with Facebook and Instagram publishing a plus
  • Experience with tools we use a plus (Magento, Wordpress, Salsify, BazaarVoice, Conductor Searchlight, IntelligenceBank, Basecamp)
  • Self-starter with a high level of accountability, organization and a knack for project management
  • Ability to work across multiple brands and multiple functions
  • Ability to work in a highly collaborative creative environment where ideas will be challenged, and feedback given
  • Ability to be positive, solutions-oriented, while having fun and inviting innovation
  • Strong interpersonal skills and the ability to effectively interface with persons of various personality types at varying levels within and outside the company.
  • Ability to work effectively both independently and in a team setting.
  • Ability to maintain regular and predictable attendance.

Physical Requirements

Represents the appropriate physical requirements of the job in the course of the work.

For employment within the United States, the W.C. Bradley Co. uses E-Verify to confirm the employment eligibility of all newly hired team members.  To learn more about E-Verify, including your rights and responsibilities, please visit the U.S. Citizen and Immigration Service at www.uscis.gov/e-verify.

The W.C. Bradley Co. is an Affirmative Action / Equal Employment Opportunity employer.

Discrimination and all unlawful harassment (including sexual harassment) in employment is not tolerated. We encourage success based on our individual merits and abilities without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, disability, marital status, citizenship status, military status, or veteran status. We support and obey laws that prohibit discrimination where we do business.

Federal law requires the W.C. Bradley Co. to provide reasonable accommodation to qualified individuals with disabilities.  Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. If you are interested in applying for employment with the W.C. Bradley Co. and require special assistance or accommodation to complete any part of the application and pre-employment process, please contact our Human Resources Office at 706.571.6080 or visit us at 1017 Front Avenue, Columbus, GA  31902.


Nearest Major Market: Atlanta

Job Segment: Social Media, Media Publishing, Outside Sales, Office Manager, Marketing, Publishing, Sales, Administrative

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