The W.C. Bradley Co. Values were established by company founder W.C. Bradley himself, expressed in the simple, direct motto, “a man’s word is his bond.” He focused on adhering to the highest standards of integrity and being a good steward of all that had been entrusted to him, his family and the company.


INNOVATION – We value creativity and learning from diverse perspectives.

CARING – We are Servant Leaders to our people, our communities and our environment.

EXCELLENCE – We strive to exceed internal and external customer and consumer expectations.

ACCOUNTABILITY – We are active stewards of all the resources entrusted to us.

INTEGRITY – We continue our heritage of courageously doing the right thing.

WINNING SPIRIT– We are determined to grow our business profitably and to be leaders in all our markets.


For W.C. Bradley Co. to be consistent with our values, diversity and inclusiveness must be ingrained within our culture. 

Diversity strengthens our team by utilizing the unique and complementary talents and experiences of all our team members, leading to improved business performance and competitiveness in today’s global economy.